Cash Money is going steady on expanding its horizons. Multi Platinum producer and songwriter RedOne has inked a joint deal with Ronald “Slim” Williams and Bryan “Baby” Williams to bring his 2101 Records under Cash Money Money Records which is ultimately housed by Universal Music Group.
The Moroccan-Swedish producer is best known for producing hits like Lady Gaga’s ‘Poker Face’, ‘Just Dance’ & ‘Bad Romance’, Usher’s ‘More’, Nicki Minaj’s ‘Starships’ and many more. The first move under the new deal would be launching 2 relatively new artists Mohombi and TalkBack.
“I have always been impressed with the way Slim and Baby do business. Their determination to build their artists’ careers from the ground to superstardom shows their sheer commitment. I have strived to work with the best in the industry throughout my career and this opportunity to partner my 2101 label with Cash Money on these projects is one such example. Together, we’ll be able to continue to help build global stars and make hit music that we hope fans around the world will enjoy.”
“We consider Cash Money a family, and RedOne fits right in. He is a world-class producer, songwriter, musician and now record executive who just adds to what we have built here, and look forward to expanding in the years ahead.”